Day Two: Wednesday, September 15th |
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7:30 - 8:30am | Breakfast
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8:30 - 9:30am | Think: Establishing Your One-to-One Strategy Beginner Moderator: Karen Jung (ExactTarget) | Speakers: Brett Brewer, Eric Lee (ExactTarget) Susan Prater (Masco Cabinetry) Overwhelmed with where to begin? Start your day with our crash course on how to build an effective one-to-one interactive marketing strategy.
Opt-In Optimization: Rethinking the Subscriber Center Advanced Moderator: Jeff Cunning (ExactTarget) | Speakers: Andrew Kordek (Groupon), Eric Prugh (ExactTarget) The "Subscriber Center" is where your one-to-one relationship begins (and sometimes ends). But how can you improve it to fuel engagement and segmentation while reducing unsubscribes? Find out from our experts.
Email Design in the Age of the Mobile Inbox Design Speakers: Annie Angelo, Chris Studabaker (ExactTarget) Desktop. Laptop. iPhone. Blackberry. Android. SmartPhone. iPad. Stop the madness and attend this session to learn what you can do to ensure your emails render as you intended.
Email Plus CRM: Unleashing the Power of Marketing Automation B2B Moderator: Joel Book (ExactTarget) | Speakers: Sallie Anthony (Genworth Financial), John Johnston (Volvo Construction Equipment) Need to deliver relevant and timely information to customers and dealers? Learn what's possible when you use Email + CRM to automate email communications.
One-on-Four with CoTweet's Founders Conversations Moderator: Jason Baer, (Convince & Convert) | Speakers: Jesse Engle, Kyle Sollenberger, Aaron Gotwalt, and David Bill (CoTweet) On Twitter, they're @engle, @kyle, and @gotwalt, and @dsb. Get to know them as Jesse, Kyle, Aaron, and David in this session in which CoTweet's co-founders share their thoughts on social media's past, present, and future.
Targeted, Relevant Emails with Server-side Javascript Technical Moderator: Jessica Koch (ExactTarget) | Speakers: Sean Biek, Andrew R. Downie, Jason Meketa (ExactTarget) Learn how to use Server-side Javascript to create targeted and relevant emails with this widely-accepted scripting standard.
Ask the Experts: ExactTarget's Release 139 Release 139 With Release 139, the way you use and interact with ExactTarget's Interactive Marketing Hub will change dramatically. Join us to walk through new features, interface changes, and enhancements that will improve the way you leverage ExactTarget in your organization. |
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9:45 - 10:45am | Grow: How to Acquire Email Subscribers, Facebook Fans, and Twitter Followers Beginner Moderator: Jeff Cunning (ExactTarget) | Speakers: Dan Heimbrock (Hyperdrive Interactive), David Rodnitzky (PPC Associates), Bob Ullery (ExactTarget) Any successful one-to-one marketing program begins with a great list. If you're looking for ways to build that list of email subscribers, Facebook fans, and Twitter followers, this is the session for you!
Email Plus Mobile: SMS, Apps & More to Get Them Moving Advanced Moderator: R.J. Talyor (ExactTarget) | Speakers: Eric Rinebold (Ally Bank), Mindi Staley (Scotts MiracleGro) Email and mobile (SMS, apps, etc.) make for a powerful ROI combination. Join us as we explore ways to engage today's mobile consumers most effectively.
Fueling the Conversation: Twitter and Facebook Success Stories Social Moderator: Jesse Engle (CoTweet) | Speakers: Michael Donnelly (The Coca-Cola Company), Laura Fitton (oneforty.com) Looking for real stories of social media success? We've got 'em! Straight from some of today's leading social media marketers come ideas that will inspire us all.
Lead Nurturing and Lead Scoring: Accelerating the Buying Process B2B Moderator: Michael Murdza (ExactTarget) | Speakers: Troy Burk (Right On Interactive), Bo Lowery (Wild Birds Unlimited), Dave Morse (Delta Faucet), Jeremy Williams (Indiana Tourism) Learn how smart marketers use marketing automation technology to aid the customer's buying process and focus sales execs on top opportunities.
One-on-One with Scott Dorsey Conversations Moderator: Mila D'Antonio (1to1 Media) | Speaker: Scott Dorsey (ExactTarget) ExactTarget's CEO sits down to discuss ExactTarget's past, present, and future while fielding your questions.
A Technical Deep Dive into the 139 Release Technical Moderator: Jessica Koch (ExactTarget) | Speaker: Brian Smith (ExactTarget) A deep dive of the more technically focused features that are a part of ExactTarget's Release 139.
Ask the Experts: ExactTarget's Release 139 Release 139 With Release 139, the way you use and interact with ExactTarget's Interactive Marketing Hub will change dramatically. Join us to walk through new features, interface changes, and enhancements that will improve the way you leverage ExactTarget in your organization. |
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11am - 12pm | Diversify: 60 Messages in 60 Minutes Beginner Speaker: Joel Book (ExactTarget) Joel Book is on the clock! Give him an hour and he'll give you 60 examples of emails, text messages, and tweets that you can use in your own one-to-one marketing efforts.
Email Plus Analytics: Turning Clicks Into Conversions Advanced Moderator: Scott Roth (ExactTarget) | Speaker: Omniture, An Adobe Company Looking to increase email response? Learn how you can integrate email and analytics data to power some of the most timely and relevant emails sent today.
The Top 10 Design Lessons We Learned in 2010 Design Moderator: Tim Siukola (ExactTarget) | Speakers: Ira Dolin (Aspen Marketing), Marci Hower (Metrics Marketing), Kris Knowles (Digital Evolution Group), Gil Rodriguez (Off Madison Ave.), Andrea Smith (ExactTarget) Five designers. Ten minutes. Two ideas each. Fast, furious, and inspirational design lessons that you can steal outright to improve your own interactive marketing efforts.
Social Media for B2B Marketers B2B Moderator: Dawn DeVirgilio (CoTweet/ExactTarget) | Speakers: Marcus Nelson (Salesforce.com), Steve Richman (Genworth Financial) Think social media doesn't have a place in the B2B marketer's toolkit? This session will show you how to leverage Social CRM to attract new customers and enhance your brand's reputation.
Content Marketing Insights Conversations Moderator: Jeff Rohrs (ExactTarget) | Speakers: Jason Baer (Convince & Convert), Ann Handley (MarketingProfs), Brad Kleinman (Online Marketing Connect), Joe Pulizzi (Junta42) As an email, mobile or social marketer, you need content—stories, blogs, videos, etc.—to fuel your communications. Join our expert panel as we discuss how "content marketing" has come of age and what you can do to maximize the value of all the content you create.
Beyond a Simple Landing Page Technical Moderator: Michael Murdza (ExactTarget) | Speakers: Maggie Kirkpatrick (Building Tomorrow), Mark Newman (Indianapolis Symphony Orchestra), Rob Weis (ExactTarget) Learn how clients have used ExactTarget's Landing Page functionality to create innovative solutions to tricky business challenges.
Ask the Experts: ExactTarget's Release 139 Release 139 With Release 139, the way you use and interact with ExactTarget's Interactive Marketing Hub will change dramatically. Join us to walk through new features, interface changes, and enhancements that will improve the way you leverage ExactTarget in your organization. |
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12 - 1:30pm | Subscribers Rule! Awards Luncheon
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1:30 - 2:30pm | Inform: Email Newsletters That POP! Beginner Speakers: Justine Jordan, Anna Meier (ExactTarget) Our design experts share tips on what makes a great email newsletter and how yours can achieve greatness--whether you're a team of one or one hundred.
Triggered and Transactional Messaging for Retailers Advanced Moderator: Eric Prugh (ExactTarget) | Speakers: Katya Mikhlin (Expedia), Paul Hagenson (Best Buy) Join your fellow retail email marketers as we discuss how to create automated messages that keep your customers coming back!
Email Plus Social: Sharing and Beyond Social Moderator: Tim Kopp (ExactTarget) | Speakers: Chris Baggott (Compendium), Richard Graeter II (Graeter's Ice Cream), Dan Heimbrock (Hyperdrive Interactive), Ami Packard (Expedia) Discover how email and social are different sides of the same coin, working together to boost engagement and response.
Lessons from International One-to-One Marketers Challenges Moderator: Sarah Moore (ExactTarget) | Speakers: Martin Allen (Hotels.com), Lorrie Sole (Kelly Services) ExactTarget clients share how they internationalized their one-to-one marketing efforts -- without losing their minds.
The Big Brainstorm Conversations Moderator: Chris Murray (ExactTarget) | Speakers: Beth Leleck, Morgan Stewart (ExactTarget), Stefan Tournquist (eConsultancy), Jeanne Jennings (JeanneJennings.com) You need ideas. They have ideas. Don't be shy--come pose your toughest marketing challenges to the brightest minds in our agency partner universe and walk away with a notebook full of great ideas that you can implement come Monday. Everyone is welcome!
You Need It, We Have It: Innovation on the ExactTarget Platform Technical Moderator: Bob Ullery (ExactTarget) | Speakers: Gary Rittinger (Intuit), Rick Simpkinson (Expedia) Get a glimpse behind-the-scenes as an ExactTarget Solution Consultant and two sophisticated clients discuss how they have used the ExactTarget platform to create innovative new solutions.
Ask the Experts: ExactTarget's Release 139 Release 139 With Release 139, the way you use and interact with ExactTarget's Interactive Marketing Hub will change dramatically. Join us to walk through new features, interface changes, and enhancements that will improve the way you leverage ExactTarget in your organization. |
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2:45 - 3:45pm | Deliver: Basic Deliverability & You Beginner Moderator: Chip House (ExactTarget) | Speakers: Al Iverson, Phil Schott (ExactTarget) Get all of your basic deliverability questions answered by ExactTarget's Deliverability team. This session tell you what happens after you hit "send", who determines whether an email gets sent to the inbox, the junk folder or oblivion and share industry best practices that will lead to better deliverability.
Segmentation & Personalization Strategies to Increase Relevance & Response Advanced Moderator: Nate Romance (ExactTarget) | Speakers: Greg Engen (FICO), Mark Juba (Best Buy), Liz Ryan (Relish Tray Media) Our panel of innovative marketers shares the segmentation strategies that are propelling their one-to-one marketing efforts to unprecented results.
Designing for Content Design Moderator: Ashley Sales (ExactTarget) | Speakers: Vickie Chiappetti (Milwaukee Tools), Heather Kirkendall (Florida Power & Light), Kristina Schott, Andrea Smith (ExactTarget), Steven Walker (Groupon) From email to landing pages to your website, great design amplifies your content and increases performance. Join us as we explore great examples of design and content working together.
Fear, Uncertainty, and Doubt: Social Media in Highly-Regulated Industries Challenges Moderator: Ayush Agarwal, (CoTweet) | Speakers: Bianca Buckridee (SunTrust), Stephen Selby (LIMRA) In financial services, insurance, or another highly-regulated industry? Unsure of what regulators allow when it comes to social media? Join this discussion to learn what similar companies are doing to stay engaged with the social consumer.
Bar Codes & BOGOS: A Coupon Marketing Roundtable Conversations Moderator: Annie Angelo (ExactTarget) | Speakers: Kevin Metz (ULTA Cosmetics), Melissa Alvarez (Benchmark Brands, Inc.) Retailers rejoice--coupons work! But do they work too well? Come chat, share & commiserate with your fellow retail marketers about your love/hate relationship with coupons and discounts.
Developing Applications with the ExactTarget Platform Technical Moderator: Rob Wiley (ExactTarget) | Speakers: Andy Clark, Bryan Everly, Scott Rogers (ExactTarget) ExactTarget's Platform Team shares tips on how to create and deploy integrated third party applications with ExactTarget.
In the Works Release 139 Speakers: Susan Marshall, Steve Scott (ExactTarget) Join our Product Marketing and Product Management teams for a preview of new features that are in the works for the Interactive Marketing Hub beyond Release 139. |
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4 - 5pm | Measure: Achieving Success with Actionable Analytics Beginner Moderator: Melanie Spilbeler (ExactTarget) | Speakers: Erick Barney (Motorcycle Superstore), Jeanne Jennings (JeanneJennings.com), William Garrison (ExactTarget) Email marketing success is measured by far more than mere opens and clicks. Learn how to properly leverage your web analytics in ways that allow you to optimize the performance of your interactive marketing program.
Advanced Deliverability: Insider Tips to Reach the Inbox Advanced Moderator: Chip House (ExactTarget) | Speakers: Al Iverson (ExactTarget), Sam Masiello (McAfee), Geralmy Swint (Earthlink) The best minds in email deliverability field your questions in this roundtable session...come prepared to get answers to your toughest deliverability questions.
Staffing the Conversation: Structures for Authentic Social Media Engagement Social Moderator: Ayush Agarwal (CoTweet) | Speakers: Anna O'Brien (Citi), Angela Sanchez (Universal Music Group) There's no "one size fits all" when it comes to social media staffing. In this interactive session, we'll explore several approaches that work and discuss how to succeed at social within the enterprise.
Tying It All Together: Stories of Multi-Channel Marketing Success Challenges Moderator: R.J. Talyor (ExactTarget) | Speakers: Laurie Beasley (Beasley Direct), Lee Rosenthal (Apartments.com), Suresh Vittal (Forrester Research) So many tactics--so little time. Our speakers in this session, however, prove that multi-channel marketing can work with the right strategy, focus, and team.
Contact Strategy Roundtable Conversations Moderator: Mila D'Antonio (1to1 Media) | Speakers: Matt Annerino (Live Nation), Nate Romance (ExactTarget) How often should you email? What's the right mix of triggered, transactional, and marketing messages? If you're bogged down by these questions, join ExactTarget's Strategists as they discuss how one size does not fit all.
ExactTarget Extreme! Technical Moderator: Rob Wiley (ExactTarget) | Speakers: Michael Murdza, Ryan Warren (ExactTarget) Through Case Studies and Use Cases, we'll explore how clients and developers have pushed the limits of ExactTarget's technical capabilities -- and achieved success!
Partner Integration Showcase: Third-Party Integrations Revealed Extension Network The Extensions Network delivers ExactTarget-certified integrations and apps that extend the capabilities of the Interactive Marketing Hub. Join us to learn more about these extensions and how we're partnering with industry leaders to bring even more functionality to our platform. |
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5 - 6:30pm | Networking Reception The networking reception will take place at the Expo Hall.
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7 - 9pm | Dinner & Networking The dinner and networking event will be held at Conseco Fieldhouse
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9 - 10:30pm | Train Concert Train at Conseco Fieldhouse
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