Award Submission Deadline was August 27^th. Award winners will be announced at the Subscribers Rule! Awards Luncheon on Tuesday, Sept. 15^th

Do you treat your subscribers like the royalty they are? Then you could be a lucky recipient of a 2010 Subscribers Rule! Award! Each year at Connections, we recognize ExactTarget customers who successfully demonstrate the three tenets of ExactTarget's Subscribers Rule! philosophy within their interactive marketing programs.

The three tenets of the Subscribers Rule! philosophy are:

1. Serve the Individual
2. Honor their unique preferences for communication, content, frequency, and channel
3. Deliver timely, relevant content that improves their lives

Award Categories

Best Email Design It's no secret that great design can drive even greater results. Share a copy of the email design from the past year that you're most proud of. Tell us how you tailored your design to fit your audience and how it positively impacted your business results. In addition to the proven lift in response, you'll also be judged on the visual appeal of the design.		Targeting and Relevance Increased relevancy leads to long-lasting relationships. Show us how you took subscriber relevancy to new heights, using data to tailor your campaigns to match subscriber preferences. You'll earn bonus points if you can demonstrate the integrations of several data sources (CRM, analytics, POS, etc.) that drove increased relevancy.
Best Mobile Campaign Did you run a successful mobile campaign this year that helped keep your on-the-go subscribers in-the-know? Tell us how you used Text messaging to meet the communication preferences of your customers, capture new subscribers, generate buzz, and drive results!		Permission-Based List Growth If you used unique marketing strategies to acquire new subscribers this year, then we want to know about it. Tell us how you successfully grew your subscriber list—while honoring subscriber permission and preferences along the way. Nominees should also include % increase or raw number change in list size.
Best Integrated Social Program Social and email have become the best of friends. Tell us how you engaged your subscribers, fans, and followers using an integrated email, Facebook, or Twitter campaign that drove phenomenal business results.

Grand Prize Awards

2010 ExactTarget Program of the Year This award goes to the best of the best! We'll recognize the industry-leading example of the best overall interactive marketing program that honors the tenets of Subscribers Rule! from start to finish—from strategy, data management, creative, relevance, integration, and results. The strongest nominees will demonstrate how they honored subscriber preferences by utilizing multiple channels—such as email, mobile, social, and sites.		Integrated/Embedded Partner of the Year This Integrated/Embedded Partner's solution demonstrates the best overall implementation of ExactTarget Embedded within the context of their software application. They also demonstrate excellence in email marketing strategy, design, integration, execution, and client success—all while honoring the tenets of Subscribers Rule!.
Reseller Partner of the Year This Reseller Partner demonstrates excellence in email marketing strategy, design, integration, execution, and client success—all while honoring the tenets of Subscribers Rule!.		2010 CoTweet Social CRM Award Twitter has become the key platform for customer interaction, providing brands with the opportunity to engage with customers and deliver an immediate, authentic experience. Tell us how you leveraged CoTweet to keep your brand human by listening to, learning from, informing, and inspiring your followers.